Overland derives its values from the Russian mountain goat depicted by its logo. The tenacity and ruggedness of the Russian mountain goat living under the harsh conditions of the Siberian climate is a primary motivation to Overland.

The adaptablility and sense of urgency of the Russian mountain goat is driven by the urge to survive. Characterises the animal as a flexable and innovative though tenacious. Overland derives its drive to succeed under all conditionsfrom this.